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Jordan launches smart tourism platform
The Jordan Tourism Board has launched a new platform called "Explore Jordan" to promote the country's tourism by providing comprehensive travel packages based on digital transformation and artificial intelligence. The goal is to enhance the visitor experience and facilitate the booking of trips and tourism services. Additionally, the board, in collaboration with the Ministry of Tourism, is working on developing other digital platforms, such as "Visit Jordan," to support tourism promotion efforts. Moreover, a direct flight connection with China has been introduced through Royal Jordanian Airlines, taking advantage of King Abdullah II's visit to Beijing to strengthen the important Chinese market for Jordanian tourism.
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