AI endangers entry-level roles
The recent study conducted by Gartner indicates that artificial intelligence will lead to the elimination of approximately 18% of primary roles within marketing teams by 2030, especially entry-level positions affected by automation. However, AI also opens up opportunities to create new jobs, accounting for up to 16%. Marketing leaders are increasingly concerned about the skill gap in artificial intelligence, as there is a growing need to assess the strategic and critical thinking abilities of entry-level employees, while emphasizing early development of communication and relationship management skills to ensure professional success. The study shows that 66.5% of officials view the lack of AI skills as a threat to their teams, with particular concern among senior leaders, about 73.5% of whom express worry over the skill gap at higher levels.
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