1 Day
Source:
وكالة الانباء الاردنية
Arab media and cultural content challenges
A seminar titled "Where Has Culture Disappeared from Arab Media" addressed the challenges of the decline in cultural content within media outlets. Participants pointed out that culture has become marginal due to technological phenomena and the effects of globalization, which have led to the production of trivial and poor-quality content, alongside a decline in traditional media forms. Critics affirmed that traditional media still allocate space for culture, but the delivery of cultural messages to the audience has weakened with the emergence of new platforms that rely on algorithms and personal accounts, emphasizing quick interactions and the click of the "like" button. Experts called for leveraging modern technologies and improving tools for cultural media to ensure the revival of cultural content and to restore culture to the heart of the media landscape.
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