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The article discusses the importance of speed and transparency by official institutions in managing information and events, especially in an era where rumors spread rapidly through social media. It explains that rumors spread quickly and often create narratives contrary to the facts due to delays in official data, which damages credibility and leads to informational chaos within society. The article emphasizes the necessity of having clear communication protocols during crises, including continuous updates and prompt, transparent responses to key questions, in order to reduce the space for rumors and strengthen trust. It also highlights that media outlets and government agencies must adapt to the nature of digital platforms, focusing on rapid interaction and authenticity to build long-term trust, rather than relying solely on denial or sanctions after false information has already spread.
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