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The article focused on the role of artificial intelligence in the media industry, emphasizing that experts believe AI can serve as a supportive tool for media workers, but it cannot fully replace the human element. They highlighted the importance of maintaining credibility and reliability in news reporting, stressing the need to verify the accuracy of information and its original sources. Additionally, they warned that excessive reliance on AI mightcreate unrealistic perceptions and negatively impact content quality, as direct interaction with the audience and current events cannot be replaced by current technologies. In conclusion, the specialists emphasized that AI enhances the capabilities of media professionals but does not substitute for them, and that a balanced approach to its use is essential to ensure the delivery of high-quality, credible content.
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