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The session titled "2000 Years Since the Baptism of Jesus... Jordan as the Destination of the World by 2030" during the Future of Media Conference in Amman highlighted the importance of preparing to celebrate this historic occasion. It addressed the economic and tourism opportunities that the event could provide to enhance Jordan's status as a global religious and tourist destination by 2030. The session underscored the necessity of organizing strategic events and arrangements to attract visitors and promote the historical site, in order to maximize the benefits of the anniversary and achieve the envisioned development.
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