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سرايا الإخبارية
Hidden Inflation How Companies Deceive
The phenomenon of "hidden inflation" relates to reducing the size of goods without changing their price. It is an old practice dating back to the United States after World War II and tends to increase especially during times of economic crises. Companies use this approach to maintain sales and avoid raising prices that might deter consumers, often concealing it by decreasing the size or quality of the product. This can harm consumers, particularly in food products. Some countries have measures in place to limit such practices, such as banning arbitrary changes in sizes. However, packaging tricks, large-sized packaging, and changes in content or quality can create a sense of deception among consumers and may negatively impact a brand’s reputation. Moreover, this phenomenon is not restricted to food products but extends to other sectors as well, with clear economic and media implications.
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