Baptism site gains protected status
The Baptism Site has been declared a natural reserve, a move that enhances its tourism significance both regionally and globally, especially as it is one of the most prominent Christian pilgrimage sites listed on the UNESCO World Heritage List. This decision contributes to diversifying the tourism product and achieving sustainable development by combining religious, cultural, and environmental tourism, while also providing economic opportunities for local communities. It is also expected to boost the international promotion of the site as preparations are made to celebrate the centenary of baptism in 2030, encouraging investment in sustainable tourism projects that support the economy, environmental protection, and religious heritage.
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