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المقر
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The article argues that King Abdullah II’s diplomatic engagements and international relationships create opportunities for foreign investment in Jordan. The challenge, however, is to turn interest and memoranda of understanding into completed, sustainable projects that create jobs and boost production and exports, while measuring their impact on workers and the governorates. Ahead of the Jordan–EU summit scheduled for November 18, the article calls for practical outcomes: preparing investment-ready projects, attracting European companies that bring added value, expanding Jordanian products’ access to markets, developing vocational training, establishing a follow-up mechanism, and involving the private sector. It concludes that successful investment diplomacy requires responsive institutions, stable legislation, and a business environment that balances investor protection with the national interest—so that investment delivers tangible benefits in jobs and production.
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