8 Hrs
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عربي21
Occupation PR Roadmap
Yaniv Levitan, an information-warfare expert at the University of Haifa, proposed a three-pronged roadmap for improving Israeli propaganda after traditional tools lost their effectiveness: shifting to decentralized diplomacy involving networks of citizens, content creators, and researchers; tailoring messages to their audiences and context; and moving from defense to cultural and media initiatives. He called for greater investment in digital platforms and shared ties in fields such as technology, science, and academia, as well as a media presence that is not limited to times of war and crisis. The article notes, however, that changing propaganda tools will not be enough to reverse the decline in Israel’s international image as long as its military policies and violations in the Palestinian territories continue.
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