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The article links the four ones in the date 11/11 to Singles’ Day, a celebration of single life created by students at China’s Nanjing University in the early 1990s. In 2009, a platform owned by the Alibaba Group turned it into a shopping season. Sales across Chinese platforms reached about 1.7 trillion yuan during the 2025 season, which ran for more than a month. The article argues that being single is not a failure and marriage is no guarantee of happiness, calling for people’s choices to be respected and for marriage to no longer be seen as essential to a person’s fulfillment.
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