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Jordanian Minister of Tourism and Antiquities Imad al-Hijazin said that sustaining the sector requires diversifying its markets and offerings, and developing infrastructure and services across the Kingdom to make it easier for tourists to reach destinations and travel between them. According to Hijazin, tourism in Jordan is made up of international visitors (15%), Arab visitors and Jordanians living abroad (around 75%), and domestic tourism (around 10%). He stressed the importance of attracting new and nearby markets and developing cultural, sports and religious tourism. Participants called for greater use of technology and artificial intelligence, as well as better links between destinations. The 2026 Travel and Tourism Development Index highlighted strengths in security and safety and the sector’s prioritization, alongside challenges in infrastructure, human resources and sustainability.
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