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سرايا الإخبارية
Source: سرايا الإخبارية
8 Hrsسرايا الإخبارية
Source: سرايا الإخبارية
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Hani al-Dabbas, spokesperson for the Jordan Tourism Board, said Jordanian tourism had remained active despite regional challenges. Tourism revenue rose 17.2% in October 2026 to $724.8 million, and 6% over the first ten months of the year to $7,076.7 million. The “Our Jordan Is Paradise” program attracted around 230,000 participants—a record number. Aqaba, Amman and northern areas benefited from targeting nearby markets, while Petra faced greater challenges because it relies on European and American visitors. The Board is working to diversify tourism experiences and attract new markets, including Egypt, Lebanon, Turkey, China and Japan. It is also seeking to connect sports tourism with archaeological sites and develop medical tourism. Over the first ten months of the year, tourism revenue from Arab visitors rose 20.4% and from Asian visitors 13.4%, while revenue from Europeans fell 24% and from Americans 15.2%. Spending on tourism by Jordanians and residents also declined 4.3%, to $1,667.1 million.
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