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خبرني
خبرني
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The Jordan Tourism Board is targeting markets in Egypt, Lebanon, Turkey, China and Japan, as well as neighboring markets, to diversify its visitor base and boost tourism amid regional challenges. Its efforts include establishing direct air links with China, attracting visitors from Gulf markets and expatriates living there, and developing a range of tourism products. Tourism revenue rose 17.2% in October 2026 to $724.8 million, and increased 6% in the first ten months of the year to $7.0767 billion.
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