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Nabd, the leading Arabic content platform, has launched the "Lak" section, which is powered by artificial intelligence to deliver highly personalized content. It relies on analyzing user behavior and engagement levels to understand each individual's interests, with continuous improvements to the browsing and interaction experience. Since its launch, Nabd has seen a 36% increase in visit duration and a 29% rise in content consumption per user, reflecting the success of the technology in enhancing personalization and making it easier for users to discover content that interests them.
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