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Labubo's role in 2026 World Cup opening
At the opening ceremony of the 2026 World Cup, an unexpected appearance of the character "LabuBO" alongside other figures took place during the event held in Mexico City. This appearance is part of a partnership between FIFA and "Bop Mart," marking the first collaboration of its kind with a character from the world of immersive gaming. It reflects a new step in promoting the event and increasing audience engagement.
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