Meta introduces spherical interactive features
Meta has launched a new set of interactive, soccer-themed features and experiences across its various platforms, coinciding with the kickoff of the 2026 World Cup. The goal is to enhance user engagement with the event and strengthen the match-watching experience through AI-powered tools and live content on Instagram, Facebook, WhatsApp, and Messenger. New features include instant messaging, dedicated communities for results and analyses, as well as specialized World Cup content across different platforms. Additionally, security enhancements have been implemented to protect users from scammers and harmful content during the tournament.
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