Al-Tayibat System impacts Jordan poultry and eggs

The "Tayebat" dietary system was launched in Jordan, encouraging people to avoid consuming chicken and eggs and to focus on what are considered "Tayebat" (delicious or wholesome) foods. This has sparked widespread controversy and had a negative impact on the poultry and egg sectors, with sales dropping by between 15% and 25% over two months, leading to an accumulation of unsold stock. The campaign raised health and economic concerns, while the Ministry of Agriculture emphasized the safety of poultry and egg products and stressed the importance of verifying information from trusted sources.

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