Apple to increase prices amid chip shortage
Tim Cook, CEO of Apple, announced that the company plans to raise the prices of its products to counteract the rising costs of memory and storage chips, which have increased due to higher demand driven by artificial intelligence. This has led to fierce competition for supplies and inflation of prices. He indicated that the company is making efforts to mitigate the impact of these increases, but the situation has become unsustainable, without specifying a timeline or particular products affected. Apple is also preparing to launch its first foldable iPhone in September, alongside the iPhone 18 Pro and Pro Max.
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