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The General Authority for Entertainment in Saudi Arabia has issued a new regulation that organizes and develops the entertainment sector and its supporting activities, aiming to boost growth and improve the quality of services provided. The regulation outlines the licensing procedures and the necessary standards for practice, and grants the authority the powers of supervision and inspection to ensure compliance. This contributes to creating a more attractive investment environment and enhances the private sector's contribution, in line with the objectives of Saudi Vision 2030. The regulation was approved in June 2026, and since the beginning of 2024, the sector has been registered with over 1,200 investors and 4,500 entertainment activities.
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