Why did Norwegian Air Shuttle adopt the British Airways logo after England's victory?
During the 2026 World Cup match between England and Norway, the competition turned into a friendly rivalry between the airlines "British Airways" and "Norwegian Air." Each company proposed replacing their Instagram profile picture with that of the winning airline for one day following the victory of the team they support. After England's 2-1 win, Norwegian Air fulfilled its promise by changing its logo to that of British Airways, and the two companies exchanged posts displaying sportsmanship, amid widespread engagement from followers and other airlines.
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