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Gulf Bank launched the “Dress Up in Red” campaign aimed at supporting young people by offering special benefits and promotions when they transfer their student allowances and issue the Red Plus Card. The campaign includes providing a free card for five years, 20,000 welcome points valued at 60 Kuwaiti Dinars, and a 10 Dinar voucher from "Trolley." Additionally, the targeted group benefits from exclusive offers after graduation, such as free points when redeeming a graduation allowance and transferring their account to a salary account, with chances to win a red kayak boat. The campaign emphasizes financial literacy and raising awareness among youth about the risks of financial fraud. The dedicated kiosk at Al Khorain Mall hosts entertainment activities and competitions to foster engagement with young people, featuring designs inspired by Kuwaiti cultural identity.
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