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The article discusses the importance of the battle over consciousness and the media strategies in the conflict between Iran and the Gulf countries. It indicates that Iran relies on a false and coordinated narrative to portray itself as a victim state, repeatedly conveying its messages through various media channels. Meanwhile, the Gulf countries face weakness in developing their own narratives and in sufficiently leveraging their history and national events. The article calls for rebuilding an independent Gulf strategic discourse that reflects the region's interests, in order to prevent others from writing the narrative about its reality and security threats.
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