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The article focused on the Asian Confederation's rejection of the proposed "FIFA" company project, which aims to establish a commercial entity open to private sector investors to manage FIFA's commercial activities and events. This reflects growing opposition within global football. The project requires approval from FIFA's Council and the majority of national associations but faces strong resistance from the Asian Confederation, UEFA, and CONCACAF, which fear that the project could threaten the unity of the World Cup and the integrity of the sport. FIFA's Chief Legal Advisor, Carlos Cortéz, immediately resigned, expressing outright opposition to the project, considering it harmful to football and its future. This signals an escalation of the crisis within FIFA, with insistence on proceeding with consultations in a "democratic" manner aimed at attracting investment to fund football development, with plans to raise up to $10 billion in the coming quarters.
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