Gulf media must reach audiences, not just produce
The Director General of the Joint Gulf Cooperation Council Production Foundation, Sheikh Mubarak Fahad Al-Jaber Al-Sabah, emphasized that Gulf media production is not complete solely by its creation but also by reaching the audience. He pointed to the foundation's direction to expand content distribution across various platforms, including showcasing the program “Duroob Areeqa” on Kuwait Airways flights, aiming to strengthen the presence of Gulf content both within the region and abroad. The foundation is working to expand partnerships with national, Gulf, and private sector institutions with the goal of promoting content more broadly and reaching larger audiences, focusing on quality and dissemination. This is part of an effort to highlight Gulf identity and creative media talents in the coming phase.
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