Arab Media Aims to Engage New Audiences
The article discussed the responsibility of Arab media in keeping pace with the rapid transformations in the media landscape to ensure that Arab culture and identity reach new generations through modern and attractive methods. Sheikh Mubarak Al-Jaber, Director of the Joint Production Foundation, emphasized the importance of developing content creation tools, utilizing modern technologies and new storytelling techniques without abandoning authenticity. The goal is to produce engaging Arab content that is impactful and competitive. He pointed out that the Arab Radio and Television Festival serves as an important platform for discussing the future of Arab media and enhancing cooperation among content creators, stressing the need to balance development with the preservation of genuine identity and culture.
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