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كويت نيوز
Arab media must reach new generations
Sheikh Mubarak Faid Al-Jaber Al-Sabah, Director General of the Arab Joint Production Foundation for the Gulf Cooperation Council, emphasized the importance of developing tools and content for Arabic media to keep pace with the rapid transformations in the media landscape. He highlighted the need to preserve authenticity while utilizing modern technologies to attract the new generations. He explained that the Arab Radio and Television Festival serves as an important platform for strengthening cooperation and exchanging expertise. Its goal is to produce Arabic content that blends identity and modernity, ensuring it remains competitive and impactful. Additionally, he discussed future cooperation opportunities with participants to enhance the Arabic content industry.
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