86% of Kuwait consumers use AI for shopping

A study by Visa revealed that 86% of consumers in Kuwait use AI tools in their daily shopping, with 94% trusting that these tools have made shopping faster and easier. The increasing reliance on AI also shows that 55% of users believe it has helped detect fraud, although customer trust in completing purchases on their behalf remains low, with only 23% trusting AI agents to finalize payments. The study also indicated that 78% of consumers have purchased products directly through social media platforms, while 45% experienced fraud in the past twelve months, along with growing concerns about children falling victim to online scams.

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