From "The Bag" to Lebanon: a growing industry

The article discusses the transformation of the personal shopping profession into an economic phenomenon in Lebanon. Individuals are now sourcing and purchasing luxury products from abroad and delivering them to clients in exchange for a commission. The idea originated in Europe and America and has expanded through social media platforms, especially with rising prices of goods and a decline in the local market. This situation has prompted Lebanese, particularly women, to leave their jobs and participate in this industry, which yields profits ranging from 10% to 20% per transaction. This profession relies heavily on trust and has an impact on the local economy, with the number of personal shoppers increasing and expanding their businesses online.

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