116 Days
Source:
MTV Lebanon
Source: MTV Lebanon
116 DaysMTV Lebanon
Source: MTV Lebanon
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The FIFA World Cup plays a role in boosting the café scene in Lebanon, as most Lebanese prefer to visit cafes during matches, which helps increase profits despite challenges faced by the sector such as rising transportation and equipment costs. Large screens, appropriate decorations, and entertainment features are used to attract viewers, with an emphasis on café owners' awareness of their customers' purchasing power and avoiding additional charges, except for some special menus during final matches. Nevertheless, the profits are seasonal and variable, depending on the timing and significance of the matches, amidst a lack of permanent economic stability aimed at building sustainable tourism rather than relying on a single season.
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