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LBCI Lebanon
Al-Sarayya Discussion on Tourism's Role in Recovery
The article discussed an extensive meeting at the Serayia Palace under the auspices of Lebanese Prime Minister Dr. Nohad El-Shami. The gathering was attended by Minister of Tourism Laura Khoury and UNESCO Regional Director for the Arab States Sheikha Shaikha Nuaise, with the aim of discussing the future of Lebanon's tourism sector. The meeting emphasized that tourism is a main driver of economic recovery, restoring confidence, and attracting investments through improving services, developing infrastructure, fostering public-private sector cooperation, and achieving sustainability. A memorandum of understanding was also announced with the Arab Organization for Tourism to build capacity in managing tourist destinations in Lebanon, supporting the development of the tourism product, linking tourism to various economic sectors, and promoting sustainable development. The meeting also highlighted the importance of regaining travelers' trust through security stability, quality, and services, with a focus on Lebanon’s investment in its natural and cultural resources to attract tourists and enhance its position on the global tourism map.
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