Stadiums as markets: football's transformation

The article discusses how capital has reshaped football, with markets and economic interests becoming a central part of the sport's development. It highlights the impact of commercial investment and marketing on the features of tournaments and clubs, leading to changes in the competition structure and fan engagement, with an increased focus on profit and financial gains. The article also explores how massive investments have facilitated the entry of new clubs and companies at the expense of traditional sports values, turning stadiums into commercial markets that reflect capital interests.

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