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Three days after the Arab Media Summit 2026 in Dubai, the events centered around a radical shift in the features of media and the regional landscape. The summit discussed the impacts of artificial intelligence on content creation, the importance of building sustainable business models, with a focus on challenges related to trust conflicts and media misinformation. It also addressed political and diplomatic changes in the region, such as efforts to forge new relationships between countries and the implications for redefining the relationship between power and interests. The announcement of the return of the Dubai International Film Festival reflects Dubai's direction to develop the media industry into an integrated creative economy, linking cinema, technology, and content to promote economic growth and sustainability.
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