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The article concludes that digital advertising relies on multi-signal analysis such as search activity, website browsing, and content engagement, rather than direct eavesdropping through the microphone. Advertisements are generated based on building a digital profile of the user's interests through their online activity, which can include activity from another user on the same device or members of the household. The article clarifies that having access to the microphone does not mean the app is using it to listen. Reducing ad personalization requires reviewing permission and privacy settings and revoking unnecessary permissions, along with examining each app's policies to safeguard privacy.
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