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Meta has confirmed that it will allow paid advertisements to promote the upcoming documentary film "Musk" by director Alex Gibney, after previously rejecting them on the grounds that the film's trailer was classified as "political content," which is subject to restrictions on certain platforms like Facebook and Instagram. These decisions stem from categorizing the ad as part of political content, despite the company's past announcement of suspending political ad acceptance in the European Union. TikTok also denies showing similar political content. The company has resumed accepting ads for the film, which narrates the life of businessman Elon Musk. The film has received an almost entirely positive rating on Rotten Tomatoes and will be released in U.S. cinemas beginning October 9. It portrays both Musk's professional and personal life, featuring interviews with close associates, and has garnered wide critical praise, even though some major distribution companies remain hesitant to show it due to political concerns.
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