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The Ministry of Agriculture has launched a national campaign to promote Lebanese apples, aiming to support farmers and encourage local consumption. The campaign invites citizens, institutions, and associations to turn solidarity into action by purchasing 20 kilograms of apples from every household, thereby helping farmers and strengthening the national economy. This initiative is part of the ministry's plan to open export markets, support refrigeration facilities, and stimulate the local market. It emphasizes that every box of apples purchased supports farmers and boosts the harvest season, highlighting the importance of solidarity in supporting the agricultural sector.
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