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Neo Bank Lebanon collaborated with the "Unleash Your Creativity" group to organize the 12th edition of the Lebanese University Competition in Advertising and Marketing. Over 150 students from universities such as the American University of Beirut and the Lebanese American University participated, competing with research on the future of digital transformation in banking services. Their work was evaluated by an electronic judging panel. A team from the Lebanese American University in Beirut won a training opportunity at an advertising agency in Cairo, while other universities received training courses with local advertising partners.
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