Meta's Smart Agent boosts WhatsApp and Instagram
Meta has announced the launch of an intelligent AI-powered agent called Meta Business Agent worldwide, aimed at assisting businesses in managing customer conversations, responding to inquiries, and organizing appointments across platforms such as WhatsApp, Instagram, and Messenger. The company had previously tested the technology in India, Mexico, and Brazil, successfully integrating it into over a million stores. They plan to expand its capabilities to include tasks like market research and schedule management, along with developing a dedicated platform to enhance the integration of digital agents with services such as Shopify and Zendesk. Through this, Meta seeks to strengthen the presence of artificial intelligence in the business sector and improve support and sales experiences across its platforms.
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