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LBCI Lebanon
LBCI Lebanon
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Religious symbols such as the face of Jesus Christ and flavors inspired by religious heritage were used in marketing energy drinks, with the aim of commercial profit at the expense of religious sanctity. Companies exploited devout consumers to support their products, offering beverages with weak flavors and high prices, while their marketing campaigns relied on claims of evangelism and promotion through influencers. This use raises controversy over the commercial exploitation of religious symbols without serving spiritual values or related charitable work.
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