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From a screen tap to a business deal: how our digital lives are sold in the data marketplace

From a screen tap to a business deal: how our digital lives are sold in the data marketplace

The article discusses how users' digital data is collected and used online, especially through social media platforms and modern technologies. It explains that major companies, such as Google and Alphabet, generate enormous revenue from targeted advertising, with artificial intelligence being employed to improve classification accuracy and sales. The piece also highlights the risks of commodifying human emotions and behaviors, turning people into goods that are bought and sold. Additionally, it touches on efforts by major nations, like the United States, to exploit health data for their political and economic interests, while data protection laws remain weak in the face of this unchecked expansion. The article concludes that this model threatens privacy and enhances the control of corporations and states over individuals' personal and behavioral lives.

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