Israel begins $50M image campaign in US
Israel launched a campaign costing approximately $50 million aimed at improving its image among the American public, especially as support wanes following rising tensions in Gaza with Iran. The campaign employs digital techniques, including AI-generated content and collaborations with influencers on social media platforms, to influence search algorithms and promote messages favorable to Israel. Israel plans to invest over $700 million in 2026 for this purpose, while polls have shown an increasing negative perception of Israel among Americans, particularly among young people, as its image deteriorates in the United States.
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