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The International Football Association (FIFA)’s plan to sell a stake of up to $4.2 billion worth of World Cup rights has collapsed. The plan aimed to raise these funds by selling approximately 20% of its commercial empire. FIFA announced that the plan is no longer in effect after widespread resistance from the Union of European Football Associations (UEFA) and their opposition to the idea of selling World Cup rights, with UEFA accusing FIFA of attempting to sell the spirit of the sport. Additionally, one of FIFA’s senior advisors resigned, and some officials expressed that they had been deceived by the organization’s President, Infantino, who insisted that the media misrepresented the deal and that “no one is selling football,” along with a plan to establish a subsidiary for managing the World Cup. The President of the Asian Football Confederation, Sheikh Salman bin Ibrahim Al Khalifa, welcomed the cancellation of the plan, emphasizing the need for transparency and consultations in the future of global football.
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