Apple joins the foldable phone market
Forecasts indicate that the foldable smartphone market will experience a significant rebound in the second half of 2026, with the launch of new models, including Apple's foldable phones. Shipments are expected to rise by up to 71% compared to the same period in 2025. Despite a 13% decline in shipments during the first half of 2026, industry experts anticipate an annual market growth rate of 23% throughout the year, with Apple's market share increasing to 27% upon its upcoming launch in the second half. Samsung currently leads the market with a 33% share, followed by Huawei at 25%. Additionally, design preferences have shifted: shipments of internally foldable phones have increased by 35%, while clamshell-style foldable phones have declined by 62%. The study predicts that Apple's market share will reach 42% by 2030.
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