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Cybersecurity research and investigations have revealed that OpenAI has implemented a new cookie that links the use of the ChatGPT platform to user activities on external websites and devices. This allows for the tracking of search, shopping, and browsing behaviors, which are then associated with the user's ChatGPT account. This technology operates through tracking files sent via third-party sites such as Wayfair and Coursera, with the aim of collecting personal and sensitive information without explicit consent. This raises concerns about the potential use of this data to build a new advertising empire at the expense of user privacy. The company justified this inclusion under the "Analytics" section, stating that it has not classified it as a marketing tool, while researchers continue to review the matter to assess the level of risk.
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