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Meta plans to implement a new charging system for messages sent by businesses through the WhatsApp Business Platform/API starting October 1. Business users will be charged after exceeding the first 1,000 free messages per month per account, with the traditional WhatsApp Business application being exempt. These changes come as Meta shifts to a model based on message type, recipient country, and message volume, replacing the previous fixed fees. The cost of commercial messages varies by country, reaching approximately $0.0036 in Egypt and $0.0157 in the UAE, with promotional messages being assigned higher fees. This will impact companies relying on automated messaging for customer service and marketing.
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