Why do children engage with players before matches
The article addresses the phenomenon of children entering stadiums alongside football players, which began at the 2002 World Cup. These occasions combine humanitarian activities with capturing special moments of children from difficult social and health backgrounds. Such initiatives are used to enhance the image of clubs and tournaments. Commercially, children are usually selected through promotional programs and competitions, as well as situations involving children suffering from serious illnesses or participating in humanitarian projects, with the goal of improving their living conditions and providing positive experiences. This phenomenon is part of the efforts by FIFA and organizations like UNICEF to support children's rights and promote their participation in global sporting events.
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