Morocco's Chicken Surplus Presents Industry Opportunity
The article addresses the chicken overproduction crisis in Morocco, where the sector produces more than 15 million chicks weekly, while local market consumption does not exceed 9 million, leading to surplus and losses for farmers. Analyzing this situation presents an opportunity to rethink the sector's future by manufacturing processed products such as chicken fillets and nuggets to open new markets and increase added value. Additionally, investment in freezing and storage facilities, and leveraging export markets—especially in West African countries—are crucial steps, inspired by the Brazilian experience, which transformed surplus production into a major export source. The article emphasizes that Morocco has the potential to successfully implement this economic transformation and turn the surplus into wealth and employment opportunities.
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