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Congolese Fan 'Lomumba' Promotes Rexona
Reports indicate that Congolese fan Michel Nkouka Mboladinga, known by the nickname "Lomumba Vya," has signed an endorsement deal with Rexona, a subsidiary of Unilever, to be the official face of the "Rexona Africa" campaign for the 2026 World Cup. The company utilized his ability to stand for extended periods as a way to promote sweat resistance, covering his transportation and accommodation expenses to follow the Congolese national team’s matches in the tournament. This success began in Morocco, where Moroccan media supported him in sharing his story with the world, highlighting the historical connection between Morocco and Democratic Congo.
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