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الصحيفة
Bank Al-Maghrib Tests Major Bank Branches
Bank of Morocco has developed a "mystery shopping" test to assess the quality of services at 500 bank branches across six major banks during 2025. The report showed that customer satisfaction levels regarding greeting and service quality reached 62% and 53%, respectively. However, the results revealed a need to improve waiting management, accessibility, and clarity of information. The findings will be used to implement corrective plans aimed at enhancing service quality and standardizing greeting procedures, with a focus on improving transparency and proactive measures to better meet customer needs.
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