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The tourism sector in Morocco continued to achieve positive figures and statistics during the first half of 2026, with approximately 9.4 million visitors arriving through border points, marking a 6% increase compared to the same period last year. The sector's added value rate rose by 8.1% in the first quarter of the year, reflecting ongoing competitiveness and tourist appeal. The Polish market led in welcoming tourists, with a growth rate of 32%, followed by Germany at 14%, and the Netherlands at 10%. Additionally, major cities such as Ouarzazate (+24%), Rabat (+18%), and Agadir (+13%) experienced a notable rise in overnight stays in May, contributing to a revenue increase that approached 53.8 billion dirhams by the end of May, representing a 14.6% increase compared to the previous year.
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